Wednesday, 11 November 2009

Sunday, 18 October 2009

Development of Designs

Leeds Shopping Bag Brief

This is a live competition brief for Festive Leeds to design a bag that fits in with the city’s brands and the festive leeds brand.
The bags will contain goodies as well as literature on Festive Leeds, offers and promotions.
2000 bags will be produced for use over the festival.
The bags will be natural Hessian coloured.
The dimensions are 35 cm square
Printed in four colours but these must include the mandatory branding which are the festive leeds logo and the light logo.

The graphics for this need to be stylish and unique and something that the public want to keep so the design needs to draw attention.
Festive Leeds is the city’s annual winter celebration and marketing campaign.
The campaign has many elements including a light switch on with celebrity guests, a German Christmas market and an ice rink. Hotels and businesses also promote their festive offering to a national and international audience.

As a part of the campaign they produce goody bags to use at key events and for stakeholders as well as an incentive for hotel visitors.

I will look into delivering this brief as a type and image design and working on it as a One day brief.